Is Shift72 or Brightcove the better Video On Demand platform for your needs?

Here's our in-depth comparison of the two platforms to show you the differences and help you decide.

Overview

When you're looking for a powerful and user-friendly Video On Demand (VOD) platform with advanced features for your content, Shift72 and Brightcove are two of the best VOD options in the market.

But what's the difference between them? And how do they compare in key areas such as content delivery and monetization?

To make your decision easier, here's our in-depth comparison of Shift72 vs. Brightcove to help you weigh up your options and decide which VOD platform is the best fit for you.

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About Shift72

Shift72 is the superior choice of the two platforms, offering a more comprehensive range of features for content creators and distributors.

At the core of Shift72 is its powerful VOD platform, which enables you to easily deliver and monetize content across various devices and channels. Additionally, Shift72 provides exceptional customization options, analytics, and security features.

About Brightcove

Brightcove primarily focuses on video hosting and streaming, with a VOD solution as part of its offerings. Although its feature set is not as extensive as Shift72's, Brightcove still provides essential functionality for managing and delivering content, tracking viewer engagement, and monetizing through ads or subscriptions.

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Shift72 vs Brightcove: Best VOD Features Comparison

Your VOD platform should provide a seamless content delivery experience, increase viewer engagement, and help you grow revenue. See how Shift72 and Brightcove compare across some of the most critical VOD capabilities.

Ease of Use

Shift72's user-friendly interface and intuitive design make it easy for both beginners and experienced users to navigate and manage their content. With a well-structured dashboard, you can quickly access your content library, analytics, and monetization settings. Conversely, Brightcove's platform has a steeper learning curve and a less intuitive design, making it more challenging to master.

By virtue of the size of the organization, customer support can sometimes be a challenge. With Shift72, you are given access to a dedicated account management team who is invested in your brand, marketing, and end-to-end customer journey.

Customization

Shift72 offers extensive customization options to help you create a unique and engaging viewing experience for your audience. From designing branded video players and portals to customizing content organization and presentation, you have the freedom to tailor your platform to your brand and audience preferences. In contrast, Brightcove's customization options are more limited, which can restrict your ability to create a truly personalized user experience. Shift72's superior customization features give you the flexibility to stand out in a competitive market.

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Content Delivery

Shift72 stands out in content delivery with its adaptive streaming and global content delivery network (CDN), providing fast and reliable video playback for viewers worldwide. Supporting multiple devices and platforms, Shift72 allows you to connect with your audience wherever they may be. While Brightcove offers content delivery solutions, they are not as comprehensive or reliable as those of Shift72. By choosing Shift72, you can trust that your content will be delivered smoothly and consistently to your viewers.

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Monetization

Shift72 provides a range of monetization options to help you maximize your revenue, including subscription-based models, transactional VOD, and advertising. With flexible pricing structures and the ability to create promotional offers, you can attract and retain viewers more effectively. Brightcove's monetization features are more limited, focusing primarily on advertising and basic subscription models. Shift72's versatile monetization tools give you the power to generate more revenue from your content.

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Security

Shift72 takes content security seriously, offering robust protection against piracy and unauthorized access. With features like secure video streaming, DRM, and geo-blocking, you can be confident that your content is safe from theft and misuse. While Brightcove does offer some security features, they may not be as comprehensive or reliable as Shift72's. By choosing Shift72, you're investing in the safety and integrity of your content.

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Analytics

Shift72's powerful analytics tools offer valuable insights into your audience's behavior and preferences, enabling you to make informed decisions about your content strategy. With detailed reports on viewer engagement, demographics, and content performance, you can gain a deeper understanding of what resonates with your audience and how to optimize your offerings. Although Brightcove provides analytics tools, they are not as robust or insightful as those offered by Shift72. By leveraging Shift72's analytics, you can secure a competitive edge in the market.

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Pricing Comparison

Shift72's pricing structure is designed to deliver excellent value for your investment, with plans that cater to various business sizes and needs. While it might be more expensive than Brightcove's basic plans, Shift72's superior features and functionality make it a worthwhile investment in the long run. Brightcove's plans may appear more affordable, but their limited feature set and customization options could result in higher costs when it comes to scaling and adapting to your growing business needs. When considering the long-term value and potential return on investment, Shift72 is the clear choice.

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Summary: when to choose Shift72 vs Brightcove

Here's our summary of when to choose Shift72 vs Brightcove:
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When to choose Shift72

• You need a comprehensive VOD solution
• You want advanced customization options
• Your priority is content security and delivery
• You want to maximize revenue through various monetization options
  
  

When to choose Brightcove

• You value engaging with a large corporate enterprise despite a higher price point

What are customers saying?

Shift72 is trusted by over 200 film festivals, including Sundance, South by Southwest, and Tribeca Film Festival, as well as studios and distributors like Warner Bros. and Lionsgate.

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Ready to see the power of Shift72?
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Want to compare more options?

‍Check out our comparison between Shift72 vs Vimeo to find the best VOD platform for your needs