How to market a film festival: From A to VOD

We spoke to the world's biggest festivals to develop a complete guide on how to effectively market your film festival. From defining your mission statement to data and analytics, we got it all covered in our ebook, How to Market a Film Festival.

We spent several months talking with film festivals of varying types and sizes about combining in-person and on demand models, and one phrase kept popping up over and over again in our conversations about streaming:

"the genie is out of the bottle".

Audiences have an increasing appetite for video on demand (VOD) platforms, and there’s no going back. For film festivals, this means striking a balance between invaluable in-person events and a digital VOD extension, creating new hybrid festivals that appeal to wider audiences. But all the festival directors we spoke with were in agreement about one other thing.

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With insights from the biggest festival brands

After dozens of discussions with festivals in every category and theme, here are the strategies from your peers that will help you cut through the noise so that others may hear, see, and experience your voice.