About Event Cinemas

For decades, cinema lovers across Australia and New Zealand have been enjoying the unique theatrical experiences Event Cinemas has to offer. From Moonlight, an outdoor film series, to Senior Screenings and Sensory Movie Day, which offers dimmed lighting and sound for those with special needs, there’s something for everyone to enjoy.

Event Cinemas prides itself on being ahead of the curve when it comes to trends in the theatrical experience. As such, they’ve been at the forefront of the cinema premiumization movement with a variety of upgraded perks, like luxurious seating options, chef-prepared food and beverage menus, Gold Class lounges and more. Whatever it may be, Event Cinemas is always looking to add value for their over 2.5 million Cinebuzz Rewards members. And as customers’ appetites for at-home entertainment increases, that means adopting a video on demand (VOD) platform to compliment the theatrical experience.

“I think it’s important these days that we continually look for new ways to provide value to [our] members, and VOD is one great example of that.”
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Andrew Turner, General Manager Digital, Data & Technology

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Opportunity to Premiumize Membership

Partnering with Shift72, Event Cinemas created Cinebuzz On Demand, a VOD platform tied to their Cinebuzz Rewards program that gives members the ability to earn points to use in person simply by watching movies at home.

At its core, Cinebuzz Rewards offers members points for every movie screened along with specially marked saver sessions and access to members-only advanced screenings. Catering to a wide range of audiences, Cinebuzz offers a variety of membership options, each with its own unique benefits:

• Cinebuzz for Students offers discounted tickets Monday-Thursday
• Cinebuzz Chicks at the Flicks hosts special screenings for women that include a market stall, door prizes, and gift bags
• Cinebuzz for Seniors provides daily senior discounts and discounted tickets to the Sydney State Theatre
• Cinebuzz Crew, a club for children, offers family screening events, games, and activities
• Cinebuzz VIP caters to cinephiles with exclusive benefits like bottomless popcorn and special offers and events

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Cinebuzz on Demand offers members more bang for their buck than other VOD options and continues on in Event Cinemas’ long tradition of excellent customer service. Members earn points at home, then redeem them in person to enjoy a wealth of premium offerings available in cinemas.

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Looking Forward

Event Cinemas continues to explore new ways to thrill audiences and enhance the theatrical experience. In addition to their membership-focused VOD platform, they’re leading the way into the future of cinema with:

• 4DX seating, providing a full sensory experience including vibrations, scents, wind, and fog synchronized with films
• Boutique, design-forward auditoriums with Library and Paparazzi themes and featuring BoutiqueEats, a luxury food and beverage menu
• Event Junior locations catering to families with a playground, intermissions during films, a kid-friendly menu, and birthday parties

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“[VOD] is the definition of a platform that you want to work with a partner on, and then add value where you can. We don’t want to be starting from scratch … if someone else has done that, we’re going to leverage it.”
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Andrew Turner, General Manager Digital, Data & Technology

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